Sponsored ContentPartner ContentThu 14 May 26
ARG Supercharges National Expansion with Two Key Appointments
Australian Residential Group has appointed two directors of projects as part of its ambitious national expansion plans.
The Brisbane-headquartered residential sales platform delivers around 1500 sales annually across five states and territories. It has its eyes on a 5000 sales a year.
To that end, Jessica Campbell joins as director of projects for Victoria and Simon Chester takes the same role across the ACT and New South Wales.
Both bring developer-side experience to a business that has built its reputation through an off-market, channel-first distribution model.
ARG joint managing director Guntur Reid said success in that model has led developer clients to ask for more.
“The developers we’re talking to aren’t just asking us to sell their stock anymore,” Reid said. “They’re asking us to stay.”
Developers are now requesting that the business take responsibility for the whole project journey, from pre-sales strategy and channel launch through retail selldown, settlement and property management.
Built over 15 years, ARG’s national and international buyer network now spans 40,000 contacts.
Buyers sourced through the network arrive pre-approved, with finance and entity structures already in place—a model that produces settlement rates that drive significant inbound inquiry across the development and construction sector.
“We’ve done similar numbers to some of the larger brands you’d recognise in this space, but you’ve never really seen our faces anywhere,” ARG joint managing director Sean Porlier said. “We’re keen to change that.”
Melbourne now accounts for almost 40 per cent of ARG’s annual sales volume, with the ACT and New South Wales combined matching that figure.
Growth across Victoria, the Sunshine Coast, Sydney and Canberra was driven initially by residual and completed stock—product that developers needed cleared from their balance sheets after conventional sales efforts stalled.
Offices across five cities now support that national reach, with Canberra the most recent addition.
Rapid volume growth exposed a gap in the platform. Remote management from Brisbane had limited the team’s ability to provide the hands-on service that developers selling down large projects require.
“Developers need someone who can be on site the next morning, who knows the surrounding projects, who understands what happens to their balance sheet after settlement,” Reid said.
Campbell brings more than two decades of experience across project marketing and channel sales strategy, working with some of the most recognisable names in the Australian property industry.
“We’ve been looking for someone who truly understands what developers need, not just to sell, but to advise, to strategise and to deliver,” said Porlier. “Jess has the networks and the experience to back it up.”
Chester spent a decade at Geocon, one of Canberra’s largest developers, and first engaged ARG as a client before joining the business.
Chester’s experience launching projects across international markets, including China, Singapore and the United Arab Emirates, adds a distribution capability ARG has not previously been able to offer developer clients.
The new appointments add to ARG’s culture of long tenure.
Partners Ryan Chapman and Lachie McRae have been with the business for years, recording sales figures that stand up against entire agencies.
Stacy Robertson has grown ARG’s property management division to more than 2000 managements nationally—a deliberate model built on a small, senior, invested team whose incentives align with the developers they work with.
ARG’s offer goes beyond channel sales to retail campaign capability, developer advisory on pricing and product positioning, and integrated property management.
At Wova in the ACT, ARG was engaged just prior to settlement to clear residual stock across the full project: 124 sales, with pricing held and every unit settled.
At Motif in Geelong, ARG delivered 30 sales within the first four days of launch and a further eight shortly after, with a 100 per cent settlement rate and no fall-overs at the line.
Tougher markets have historically been where ARG has had the most opportunity to prove its model—and the word has spread.
The appointments of Chester and Campbell signal an ambition to be just as formidable a force when the market is running hot.
The Urban Developer is proud to partner with Australian Residential Group to deliver this article to you. In doing so, we can continue to publish our daily news, information, insights and opinion to you, our valued readers.
